2008 February | Idle Musings

Archive for February 2008

Survival Tracking Guide

In Culture, Humor, Opinion on Feb-15-2008 with
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Gran Turismo 5 Trailer

In Gaming, Video on Feb-14-2008 with
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I am blown away by this, just blown away. Sony has announced a April 17th North American release date and a price of $39.99. Click here to watch the trailer.

How Google Got Its Colorful Logo

In Design on Feb-13-2008 with
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Wired has a wonderful interactive story on how Google developed one of the world’s most recognized logos. The above is version 1.0. Good thing they keep tinkering.

I’ve been a rabid Civilization player for almost 20 years. I can’t wait for the first console version, Civilization Revolution for the PS3. Here is a wonderful, wide ranging interview with creator Sid Meier about the past, present, and his future plans.

Samuel Adams® Hop Sharing Program

In Business on Feb-7-2008 with
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Samuel Adams® Hop Sharing Program How cool is this. As any marketing person knows the best way to grow a niche business is to help to grow the entire industry. It appears Samuel Adams gets that if more and more people move from Miller Lite and Budweiser to microbrews they are going to pick up some of that new market share. Enter their Hop Sharing Program.

For a couple of months now, we’ve all been facing the unprecedented hops shortage and it’s affected all craft brewers in various ways. The impact is even worse on the small craft brewers–openings delayed, recipes changed, astronomical hops prices being paid and brewers who couldn’t make beer.

So we looked at our own hops supplies at Boston Beer and decided we could share some of our hops with other craft brewers who are struggling to get hops this year. We’re offering 20,000 pounds at our cost to brewers who need them. Specifically, we are able to spare 10,000 pounds of East Kent Goldings from Tony Redsell, a top English grower featured by Michael Jackson in Michael Jackson’s Beer Companion (page 75 has a picture) and 10,000 pounds of the German Noble hop Tettnang Tettnanger from small farms in the Tettnang region in Germany.

The purpose of doing this is to get some hops to the brewers who really need them. So if you don’t really need them, please don’t order them. And don’t order them just because we’re making them available at a price way below market. Order them because you need these hops to make your beer. We’re not asking questions, so let your conscience be your guide.

Ultimate PS3 Setup

In Gaming on Feb-6-2008 with
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Although this $6 million dollar setup wasn’t built just to house a PlayStation 3, since there is one someplace in there I have to think this may be the ultimate PS3 system. Wow.

Branding Quote

In Business, Quotes on Feb-5-2008 with
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“To keep your ads fresh, you’ve got to keep yourself fresh. Live in the current idiom and you will create in it.”

- Bill Bernbach, Advertising Stud

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