What Do You Know? (About Marketing)

In Business, Marketing on Jul-15-2008 with
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More than three years ago marketing guru Seth Godin put together a long list of “what every good marketer knows.” As it said it wasn’t a “carefully planned manifesto” but a “riff.” The whole list is here, but I pulled a few of his bullet points I felt were the most important.

Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Products that are remarkable get talked about.
If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
People don’t buy what they need. They buy what they want.
You’re not in charge. And your prospects don’t care about you.
Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
Good marketers tell a story.
Marketing that works is marketing that people choose to notice.
Most marketers create good enough and then quit. Greatest beats good enough every time.
You can game the social media in the short run, but not for long.