The BCS Hires A PR Firm (Epic Fail)

In Sports, Twitter on Nov-22-2009 with
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The Bowl Championship Series (BCS) has hired Ari Fleischer Communications, run by the former press secretary for President George W. Bush, to help rebuild the tattered image of college football’s postseason system.

One of their first moves was to set-up an official BCS Twitter account. This maybe one of those rare cases where interacting with the fans is not such as good idea, especially when it is so easy for them to respond. They are being torn apart. It’s brutal, and the account hasn’t even been active for 12 hours yet.