Marketing The Olympics To Chicagoans
Jason Fried of 37signals, a Chicago resident, and small business owner has an interesting and spot on take on why the city saw local public opinion erode for hosting the 2016 Olympics. As as Chicagoan, I’ve seen the campaign close up. A recent poll suggests Chicago citizens are about equally split on whether or not ...
When Direct Marketing Goes Wrong
I went out to get my mail yesterday and noticed an over-sized postcard mailer for Dollar General. The offer was they’d give me $5 off my next purchase of $20 or more. I though great, cause about once a week I get all my cat related items at Dollar General which usually totals around $20 ...
Product Placements Enter News Programs
Product placements in television shows have been around for years, if not decades. Shows like American Idol or Survivor (just to name a two) have done it very effectively for a number of major brands. If I had a client that had a product that was targeted to these audiences I’d suggest this as a ...
