What Do You Know? (About Marketing)
More than three years ago marketing guru Seth Godin put together a long list of “what every good marketer knows.” As it said it wasn’t a “carefully planned manifesto” but a “riff.” The whole list is here, but I pulled a few of his bullet points I felt were the most important. Low price is ...
The Death of the Republican Brand
Republican Party leaders have been flipping around like fish out of water trying to identify possible remedies to their 2006 mid-term election losses. Their most recent effort, a new national Congressional campaign slogan, “The Change You Deserve,” was quickly identified as the advertising tag line for the anti-depressant Effexor. Ouch. But the biggest Republican problem ...
Dharma Initiative Boxes Launch Lost Season 4
To promote the premiere of Lost Season 4 in Europe a number of Dharma Initiative boxes have been placed throughout Lisbon. Question, what the heck is in them? Io9 ponders: A polar bear? Walt? (Maybe Walt.) Boxes of Dharma coke and Dharma cereal? We don’t know for sure, but Lost fans in Lisbon were psyched ...
Think Apple: It Boosts Creativity
Well this is pretty interesting. According to a study to be published in the Journal of Consumer Research and as reported by the Wall Street Journal: You don’t need to be a Mac owner to be a cutting-edge hipster. Turns out just thinking about Apple can make you more creative. That’s according to researchers at ...
