Posts Categorized Advertising

Peyton Manning’s MasterCard Commercial

In Advertising, Video on Dec-17-2008 with
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Bruce Lee Plays Ping Pong with Nunchucks

In Advertising, Video on Nov-27-2008 with
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Enter The New Pepsi Logo

In Advertising, Design, Marketing on Nov-1-2008 with
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Large corporations spend way too much time, effort, and money building emotional ties related to their logos—in many instances like decades and billions and billions of dollars—and then some branding consultant convinces them to just change the darn thing.

Pepsi’s new logo of course is an extension of their previous version, but it seems out of place and/or time. Almost like the designers were given the specific direction to “develop a new logo that will look cool in like ten years.” Not that long ago Coca-Cola (the world’s most recognized brand) refreshing their brand ID with a revised, but simple redesign of their classic logo. Pepsi should have thought about doing something similar. Not this.

[Found via Brand New]

Why “Bansky” Hates Advertising

In Advertising, Culture on Oct-10-2008 with
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[Found via Basement]

Second Gates & Seinfeld Microsoft Ad

In Advertising, Video on Sep-21-2008 with
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I am sure glad I don’t work in Microsoft’s PR department, and would have to defend these new ads (part of a $300 campaign) featuring Bill Gates and Jerry Seinfeld. The first ad was terrible across the board, barely mentioned Microsoft, and did nothing to tell me why I should like much less purchase their products. The second ad is more of the same.

First Gates & Seinfeld Microsoft Ad

In Advertising, Video on Sep-5-2008 with
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This is the first ad in an estimated $300 million dollar campaign from Microsoft. I guess I am dense, cause I just don’t get anything about it. Not a single thing. It is terrible on every level. I mean it couldn’t be a more night and day difference when you compare it to the long running Mac vs PC ad campaign.

New ONE TV Ad

In Advertising, Culture, Politics on Aug-26-2008 with
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Classic Apple Macintosh Commercial

In Advertising, Video on Aug-20-2008 with
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Huge Ratings For NBC And The Olympics

In Advertising, Sports on Aug-15-2008 with
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I have to admit I am a little surprised by these numbers:

NBC Universal’s Olympics coverage is drawing huge audiences, helped by the extravagant opening ceremony and swimming star Michael Phelps, and setting the stage for what could be record TV ratings for the Games. NBC Universal said the first two days of the Beijing Olympics drew an average audience of 29.1 million, making it the most highly rated broadcast of the Summer Games held outside the United States since 1976.

In total, 114 million viewers tuned in for at least part of its broadcast in the first two days, about 20 million more than the 2004 games in Athens, NBC said, citing figures from Nielsen Media Research.

Since NBC paid $900 million for the rights to broadcast these games I am sure a few executives are breaking a fairly large sigh of relief. And also, if you are actually watching the commercials it seems NBC is doing a stellar job of using the games to promote their upcoming fall television schedule.

Update: Via Advertising Age:

Buoyed by better-than-expected ratings performance, NBC Universal said it has sold an additional $25 million in advertising for the Beijing Olympics and it’s hard at work trying to sell another $5 million to $10 million. The network has already said it had secured around $1 billion in Olympics-related advertising from about 100 marketers.

Freakish Ad: Extended Stay Hotels

In Advertising on Aug-10-2008 with
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[Found via AdFreak]