Design | Idle Musings

Posts Categorized Design

Steve Jobs On What Design Means

In Design, Quotes on Nov-11-2008 with
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Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, The New York Times, 2003.


Evolution Of The Front Page Of LA Times (1881 to 2003)

In Design, Media on Nov-2-2008 with
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I selected a front page from every other decade, starting with the very first edition of the paper in 1881. Note the shifting hierarchy of images (yellow), advertising (orange) and editorial content (blue). The small black arrows are links to related content elsewhere within the paper.

Greg also takes a look at the home page of the LA Times from 1996-2006.

[Found via Serial Consign]


Enter The New Pepsi Logo

In Advertising, Design, Marketing on Nov-1-2008 with
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Large corporations spend way too much time, effort, and money building emotional ties related to their logos—in many instances like decades and billions and billions of dollars—and then some branding consultant convinces them to just change the darn thing.

Pepsi’s new logo of course is an extension of their previous version, but it seems out of place and/or time. Almost like the designers were given the specific direction to “develop a new logo that will look cool in like ten years.” Not that long ago Coca-Cola (the world’s most recognized brand) refreshing their brand ID with a revised, but simple redesign of their classic logo. Pepsi should have thought about doing something similar. Not this.

[Found via Brand New]